Breathtaking one-take-no-CGI ad for the Canadian Paralympic Committee.
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Yes, yes, yes!
texturism: instead of thinking about virality, i think the focus should be on what makes something worth sharing to begin with. i think emotion plays a big role. what do people really love, what gets people to feel something, what sorts of experiences can you give people that they would want to give to someone else. thinking about it on a more personal level keeps the process of making content grounded in something real and approachable, and i think that results in better media overall.” - ze frank | via brycedotvc [emphasis mine]
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